About this site
Just a few of the techniques I have used for this shameless self-promotion
Multimedia sections
You can do a lot with a stock 2.0 theme, but sometimes what works for the most people won't be enough for you.
Multipupose sections
Not quite all of your eggs in one basket, but a drop-in section with most of what you need can be incredibly handy.
The Custom App
It isn't showy, but it wears a lot of hats.
Storefront API + Metaobjects
Iterating over metaobjects in theme files can be enough in most situations, but there are some things that require large blocks of unwieldy liquid code to accomplish what could be short and cleaner in javascript.
Templating layers are a necessity, but they should do as little as possible.
App Proxy
Having to maintain two separate but identical layouts? NO THANKS.